A 5-Day Email Course on how to stop paying for misguided founder messaging habits, and
start gaining pipeline.
This free email course gives you everything you need to:
✓ Identify why and where your messaging is unintentionally stalling deals
✓ Stop writing just for peers - and start engaging the people who need your product or service
✓ Create a repeatable messaging system that runs without you.
Created by
Gina Calvert...
→15 years helping high-performing SaaS and B2B teams→1000s of assets and emails, turning complex product details into messaging that moves buyers from first touch to signed deal→25+ industries observed: smart founders and leaders with strong products paying hidden costs because their thinking never fully translated into a usable system.This course fixes that.

If you want your expertise, thought leadership, and insights to impact your pipeline in these ways...
Day 1: Escape the founder bottleneck(so deals move without you).
Day 2: Kill the internal monologu (so buyers quickly see how you can help them)
Day 3: Make your insights useful at decision time (so prospect interest turns into action)
Day 4: Remove last-mile avoidance (so deals close without discou ting)
Day 5: Restore your "Authority Arc" (so your expertise turns into respect AND momentum
…then this {SaaS Messaging Makeover} is for you
Done! Your first Hidden Tariffs lesson is on the way.
Look for an email from Gina Calvert in the next minute or two.Just a heads up: Emails hide in Promotions sometimes. If that happens, drag it to Primary so you get all 5 lessons.See you there!