If you’re building toward something bigger, your founder voice matters more than you think.
The SaaS Messaging Makeover:
5 Founder Messaging Mistakes That Stall Leads, Lose Deals, and
Steal Your Weekends
(and How to Avoid Them)
A 5-day mini email course designed to help founders who are ready to translate their thinking into a messaging system that supports growth and builds pipeline.
This free email course gives you everything you need to:
✓ Identify why and where your messaging is unintentionally stalling deals
✓ Stop writing just for peers and start engaging the people who need your product or service
✓ Create a repeatable messaging system that runs without you.
Created by
Gina Calvert...
→15 years helping high-performing SaaS and B2B marketing teams→1000s of assets and emails created, turning complex product details into messaging that moves buyers from first touch to signed deal→25+ industries observed: smart founders and leaders with strong products whose thinking gets diluted once it’s turned into messaging. (This course closes that gap.)
Wondering if this free course is worth your time?
If you want your expertise, thought leadership, and insights to impact your pipeline in these ways...
Day 1: Escape the founder bottleneck (so deals move without you).
Day 2: Kill the internal monologue (so buyers quickly see how you can help them)
Day 3: Make your insights useful at decision time (so prospect interest turns into action)
Day 4: Remove last-mile avoidance (so deals close without discounting)
Day 5: Restore your "Authority Arc" (so your expertise turns into respect AND momentum)
…then this SaaS Messaging Makeover is for you.
Done! Your first Hidden Tariffs lesson is on the way.
Look for an email from Gina Calvert in the next minute or two.Just a heads up: Emails hide in Promotions sometimes. If that happens, drag it to Primary so you get all 5 lessons.See you there!